Overview
In celebration of Valentine’s Day, Magrino tapped luxury jeweler Ring Concierge to partner with The Ritz-Carlton New York, NoMad to launch “An Everlasting Love Package,” a unique experience for couples looking to tie the knot on property or have a very special Valentine’s celebration. The package included in-room consultation by a Ring Concierge expert in selecting the perfect engagement ring or fine jewelry, complemented by The Ritz-Carlton New York, NoMad’s guest relations team crafting a tailor-made proposal and itinerary.
Our Solution
Magrino collaborated closely with both the Ring Concierge team and The Ritz-Carlton, New York NoMad team to curate a bespokepackage for their partnership. We executed a strategic media relations and social media plan aimed at generating impactful coverage in top-tier national luxury and lifestyle publications. In addition, Magrino leveraged social media to promote the package across owned channels, effectively driving awareness and engagement surrounding the partnership. Magrino also hosted brand founder, Nicole Wegman on property to experience the package first -hand and further promote on her social media channels, with a combined following over 1M.
Results
Magrino’s adept media relations strategy yielded remarkable results, with coverage secured in esteemed publications such as The New York Post, Good Housekeeping, Haute Living, Elite Traveler, PIX11 and more, all highlighting the allure of the exclusive package. Through targeted outreach and compelling storytelling, Magrino garnered a total of over 212 million media impressions, 16.6K social impressions and 298 social engagements for this custom-made offering alone, underscoring the widespread interest and impact generated by the partnership. The collaboration not only elevated the visibility of the hotel but furthered its status as the destination for those looking for a cool and fashion-forward NYC escape and a sought-after stay in the luxury and lifestyle landscape.
: @MAGRINOPR